Josh Kesselman Net Worth 2026: Inside the Life of Raw’s Founder

Josh Kesselman is a name synonymous with innovation in the rolling papers industry, best known for creating the iconic Josh Kesselman Net Worth empire through his brand Raw. From humble beginnings in 1993 in Florida, Kesselman’s journey reflects decades of passion, creativity, and entrepreneurial spirit.

Starting by producing custom papers in a small shed, he transformed a niche product into a globally recognized brand with a loyal following, including mainstream recognition in a Wiz Khalifa song. His business acumen and unique habits, such as prioritizing kindness, maintaining a care-free mindset, and continuously innovating, have helped him push revenues well over $100 million, even seeing demand triple during the pandemic.

Quick Facts

Category	Quick Facts
Full Name	Josh Kesselman
Known For	Founder of Raw rolling papers
Industry	Smoking accessories / Rolling papers
Founded	1993
Origin Location	Florida, USA
First Workspace	Small shed in Florida
Brand Name	Raw
Products	Rolling papers, 200 custom papers, custom papers
USP	Smooth smoke, natural materials, high-quality design
Global Recognition	Synonymous with getting high; referenced in Wiz Khalifa song
Business Model	Brick-and-mortar stores, online sales, global distribution
Net Worth	Estimated well over $100 million
Revenue Milestones	Revenues tripled during pandemic; pushing revenues over $100 million
Business Journey Highlights	Started producing in shed → grew brand → global following
Market Presence	Worldwide, with strong global following and pop culture influence
Key Habits Contributing to Success	Kindness, care-free mindset, innovation
Brand Ethos	Quality, creativity, cultural relevance
Notable Achievements	Created a lifestyle brand, expanded product lines, 200 custom papers
Decades Active	Over 30 years in the industry

Josh Kesselman Net Worth and Key Habits

Josh Kesselman’s net worth is a testament to decades of dedication and innovation in the smoking accessories industry. Best known as the founder of Raw, the premier rolling papers brand, Kesselman has grown a business from a humble shed in Florida to a global phenomenon. Raw rolling papers are celebrated for their smooth smoke, custom designs, and high-quality materials, making them a favorite among casual users and celebrities alike.

Kesselman’s journey demonstrates how passion, perseverance, and a few key habits can translate into monumental success. By understanding his approach, aspiring entrepreneurs can learn how small actions, consistent innovation, and ethical business practices contribute to building both wealth and reputation. Today, Raw has achieved a global following, with products such as 200 custom papers and specialty rolling papers enhancing Kesselman’s brand recognition. His story is not only about financial success but also about building a brand that resonates with culture, lifestyle, and authenticity.

Habit #1 – Be Kind

One of the defining characteristics of Josh Kesselman’s approach is kindness. In business, kindness may seem counterintuitive to aggressive growth strategies, but Kesselman proves otherwise. By treating employees, partners, and customers with respect, he created an environment that fosters loyalty and long-term relationships.

Kindness is also evident in the way Raw interacts with its global following. By responding to customer needs, creating accessible products, and maintaining ethical production practices, Kesselman cultivated a brand that people trust. This trust has translated into financial success, contributing to a net worth that reflects both human and monetary value.

From a business perspective, kindness also enhances reputation. When Raw was expanding its brick-and-mortar presence, employees and distributors were more willing to collaborate, knowing that the company prioritized fair dealings. In turn, this helped push revenues well over $100 million, illustrating that compassion and financial growth are not mutually exclusive.

Habit #2 – Be Care-Free

Josh Kesselman’s second key habit is a care-free mindset. While attention to detail is critical in business, excessive rigidity can stifle creativity. Kesselman embraced a flexible, open-minded approach that allowed Raw to adapt to changing markets and consumer preferences.

During the pandemic, when many businesses faced decline, Raw saw demand triple. This was not just a result of product quality but also Kesselman’s willingness to experiment with new ideas, marketing approaches, and distribution methods. By maintaining a care-free mindset, he could take calculated risks that led to innovations like custom papers and unique rolling papers that became fan favorites.

This mindset also reflects in Raw’s branding. Instead of strictly following industry norms, Kesselman encouraged creativity and experimentation. The result? A smooth smoke experience with every product, a global following, and a brand synonymous with getting high. Being care-free does not mean careless; it means cultivating a mindset that balances passion with flexibility—an approach that has been crucial to his decades-long success.

Habit #3 – Innovate

Innovation has been the cornerstone of Josh Kesselman’s business philosophy. From the early days in 1993, when he moved into a shed in Florida to produce rolling papers, Kesselman focused on improving the quality and design of every product. Raw’s 200 custom papers, smooth smoke experience, and distinctive branding are all results of continuous innovation.

Innovation extends beyond product design. Kesselman explored new distribution channels, embraced e-commerce trends, and responded to the global demand for eco-friendly products. By doing so, he ensured that Raw not only stayed relevant but also expanded its global following. Today, Raw rolling papers are celebrated worldwide and even referenced in pop culture, such as in a Wiz Khalifa song, reinforcing their status as a lifestyle brand.

The financial implications of innovation are equally impressive. By consistently pushing revenues through creative product lines and market strategies, Kesselman achieved a net worth reflecting well over $100 million. During the pandemic, when traditional businesses struggled, Raw’s ability to innovate allowed demand to triple, proving that adaptability and foresight are essential for long-term success.

Key Takeaways From Josh Kesselman’s Success

To summarize, several factors contributed to Kesselman’s net worth and business achievements:

1. Kindness: Building trust and loyalty with employees and customers.
   
2. Care-Free Mindset: Flexibility that encourages creative risk-taking.
   
3. Innovation: Continuous product improvement and market adaptation.
   

Factor	Impact on Business	Example
Kindness	Strengthened relationships	Ethical practices, fair dealings
Care-Free Mindset	Encouraged flexibility	Adapting during pandemic
Innovation	Boosted revenues & recognition	200 custom papers, pop culture mentions

This table highlights how personal habits translate into measurable business success, emphasizing that Kesselman’s approach goes beyond luck—it’s strategic and intentional.

The Journey from Florida Shed to Global Brand

Kesselman’s path began in 1993 in Florida, fueled by passion for quality rolling papers. Moving into a small shed, he began producing products that were different from anything else on the market. Over decades, the brand evolved, earning recognition for both quality and culture.

Raw became more than just rolling papers; it became synonymous with getting high, a lifestyle, and even musical references. Pushing revenues to well over $100 million, Kesselman sold everything he had built with a focus on reinvestment and growth. His story demonstrates how patience, dedication, and vision can turn a niche passion into a globally recognized brand.

Conclusion

Josh Kesselman’s net worth is a reflection of more than financial success—it represents decades of innovation, strategic thinking, and personal habits that prioritize kindness, care-freedom, and creativity. From humble beginnings in a Florida shed to achieving global recognition, Kesselman has built a brand that resonates culturally and commercially. Raw rolling papers, 200 custom papers, and the smooth smoke experience symbolize his dedication to quality and innovation. His story serves as a blueprint for aspiring entrepreneurs: success is built on consistent effort, genuine relationships, and a relentless drive to innovate.